Zurooh: Vocal Platform for all the Local and Small Jewellrey Manufacturers

Zurooh is an exclusive fashion jewellery platform that entirely focuses on local art associated with rich Indian culture and heritage.

Startup Stories Taaza Tadka 24 November 2020

Zurooh: Vocal Platform for all the Local and Small Jewellrey Manufacturers

How this unprecedented lockdown has encouraged Zurooh to rethink about the dying wisdom of artisans and how their technical skills can be a fruit in the bucket during such vulnerable days?

Since the Covid-19 has drastically changed the economic dimensions, the operational activities are getting severely affected by its spread. And when it comes to local artisans, the situation is even worse. Unemployment, a failing economy, less spending, and lockdown have severely affected these local artisans\’ lives. Such hardship has also caused the cut down in daily expenses that are meant to satisfy the basic necessities of their life. There is an alarming need for visibility and appreciation of the local art to preserve the rich heritage and culture of our Indian jewel.

The covid-19 lockdown has created a huge pile of unsold inventory of these local artisans. Most of the people are unaware about their work and efforts; they randomly go and visit a nearby brand store. Where is the appreciation for local artisans? Specifically, nowhere! But here is the best effort done by the Zurooh that has decided to come up with an online platform to raise the unheard voices and efforts of these local artisans. It is a vocal platform for all the local and small jewellery manufacturers units that haven’t gotten any appreciation yet.

Zurooh is an exclusive fashion jewellery platform that entirely focuses on local art associated with rich Indian culture and heritage. It invites small nufactures and artisans to join this venture and showcase their unique and exquisite jewellery designs. Zurooh sells the handcrafted local jewellery, which includes beautiful accessories like fashion jewellery earrings, rings, necklace sets, bracelets, bangles, etc. These minimalistic and yet bold jewellery designs will make you fall in love with the local Indian art.

Zurooh offers you varied jewellery designs suitable for different outfits and festivals from pearl embedded necklaces to glimmer earrings and everything in between. Through this platform, small local artists can now express their emotions and specific traditional manufacturing styles to further make varieties of ornament designs.

Development of local artisans

Local Indian jewellery is famous worldwide for its elegance and traditional designs. Earlier, local artisans used to sell the handcrafted jewellery via retailers. By this triangle communication, the identity of these local artisans remains hidden. The rapid digitalization has helped the local artisans receive appreciation and appraisal for their hard work.

Zurooh is one such platform that allows local Indian artisans to directly communicate with target customers for selling their handcrafted pieces that are made with labour love. This, in turn, helps them grow and develop communication and marketing skills to sell a product. The brand helps local artisans acquire great leadership skills to influence potential customers to make an instant purchase of their manufactured product.

Situation prior to the lockdown

Prior to the economic spin, local artisans produced jewellery pieces and ornaments in bulk so that they can sell off to potential retailers. But the lockdown has changed everything, the production has become to a standstill, and hence it becomes very challenging for them to sell the existing manufactured jewellery pieces.

Visibility and employment to the small and local artisans

Apart from accentuating the fame and visibility of local artisans, Zurooh comes as a saviour who is also trying to improve the rate of employment. Due to this pandemic lockdown, most of the local artisans and fashion jewellery manufacturers have stopped their production, which, in turn, caused an extreme cut down in their daily expenses. In such a situation, Zurooh has provided them an excellent medium through which they can directly connect with their potential customers. The direct contact helps them get appreciation and feedback at a quick pace.

Hritik Moolchandani, creative director of Zurooh, is a graduate from Manipal Institute of Technology, Manipal, Karnataka. Ever since, he is devising technological determinism for the development of national social structure and cultural values. Hritik always has an inclination towards entrepreneurship and has been learning under the guiding umbrella of Mr. Ramesh Mulchandani, founder and editor of Zurooh, is a graduate from Malviya National Institute of Technology, (MNIT) Jaipur and having over 30 years of massive experience in the diverse industries.

The sole objective of the Zurooh is to maintain the rich and local art of India and boost the confidence of our local artisans and manufacturers. It promotes easy to wear, lightweight, and convenient jewellery options for an easy to go look. You can try different local artisan fashion jewellery designs by simply clicking the “try on” option that can help you see what all ornaments are going well with your face structure or outfit.

Thus, Zurooh offers you the finest pieces of treasures exclusively designed by the Indian local artisans. The traditional designs of those jewellery pieces depict the rich Indian culture, love, and efforts of those local artisans.