SocialPilot: Social Media Publishing Platform

SocialPilot helps SMBs and agencies tackle issues around social media publishing, managing customer engagement, ensuring secure team and client collaboration, and having access to in-depth insights and analytics to create effective marketing strategies.

About Founders

From their 30+ years of experience working with Fortune 500 companies across the world, the founders, Jimit Bagadiya and Tejas Mehta recognized the marketing challenges faced by enterprises, agencies, and SMBs.

Their expertise spans across the whole product life cycle from launch to scale. The senior management collectively has 80+ years of experience across marketing, consulting, media, non-profit, and the financial industry in India and the US.

SocialPilot’s social media marketing tool

SocialPilot is at the forefront of innovation. SocialPilot was the first publishing platform to add TikTok and Facebook Boosted Posts as a part of the publishing platform.

SocialPilot also has a dedicated innovation team that focuses on solving platform and customer concerns like scalability, spam avoidance, security, and content originality.

Over the last few years, more and more traditional as well new-age businesses are creating marketing and customer acquisition strategies centered on social media. The demand for tools to manage multiple social accounts has been a huge factor in SocialPilot’s growth.

SocialPilot has also benefited from identifying the product-market fit early. SocialPilot’s product roadmap is collaborative and very much customer-driven. SocialPilot also avoided the traditional issues that plagued social media tools – a steep learning curve and a complicated user-interface that new users found it difficult to navigate.

Growth of SocialPilot

As the social media marketing category has been expanding at 15% annually, this has given us access to more customers. What’s more, the company is bootstrapped and it has been reaching new customers through distribution deals with new partners.

SocialPilot is also continuously identifying new opportunities in the social media marketing space and adding new capabilities including paid ad management, reputation management, customer experience management, and others.

The risks to growth stem from current COVID-19 pandemic, macroeconomic instability in primary markets like the United States, and the shortage of experienced SaaS talent in the Indian market.

Awards and recognition

SocialPilot has consistently stood out as one of the best tools in the social media management space as recognized by leading software and service review aggregators. The company has received industry recognition from Gartner, Capterra, G2, GetApp, etc.

Challenges and opportunities ahead

SocialPilot is constantly promoting other Indian SaaS companies to its existing client base and at industry events in the US. The biggest challenge faced by SocialPilot is the lack of SaaS talent in India. To address this, SocialPilot is hiring freshers as well as talent from other industries and training them on SaaS business models.

The other challenge faced by SocialPilot is the Indian IT industry’s overall image in the international market. India has always been seen as a low-cost destination to outsource non-strategic IT services work. While a few Indian SaaS companies have made their mark, the Indian SaaS image is far from optimal.

i9