Ruhe incepted in September 2020 is a bootstrapped D2C MSME in the Kitchen & Bath Fittings Industry that aims to deliver its 100% made-in-India products directly to its consumers without having to deal with the hassle of the ‘Middlemen’.
India’s first true D2C brand in the realm of Kitchen and Bathroom Fittings, Ruhe has managed to successfully sell its premium quality bathroom and kitchen fittings online across the length and breadth of India.
The conventional trade route where a product goes through multiple channel partners (Manufacturer/Importer-> Distributor-> Sub-Distributor-> Retailer-> End-Consumer), makes the product expensive for the end consumer. Ruhe eliminates the multiple middlemen by indigenously manufacturing and directly selling its products to consumers via Amazon and 3000 dealers pan India via Udaan. Today, a quality-seeking consumer in Bhadohi does not have to travel to Varanasi to buy a variety of bathroom fittings, he can buy Ruhe fittings sitting at home. The exclusion of numerous channels increases transparency in prices and the availability of products with uncompromised quality.
Our verticals spread out to Floor Drains, Shower Drain Channels, Handmade and Hydraulically Drawn Kitchen Sinks, Faucets, Overhead and Hand Showers, PTMT Products, AISI-304 Grade Stainless-Steel and ABS Unbreakable Bathroom Accessories, Toilet Accessories (Jet Sprays, Health Faucets) and Allied Items which are all manufactured in our-inhouse facilities located in New Delhi. All these products are made from scratch in these well-equipped manufacturing facilities, thereby promoting the ‘Make in India” endeavour.
Ruhe was founded by Kapil Gupta in 2020 who returned to India from the USA guided by his entrepreneurial spirit after quitting his well-paying SAP job. Kapil started manufacturing as an OEM but within a short period realized the immense potential of his team and took a step forward in establishing his brand, RUHE. The brand eventually expanded, eliminating the multiple middlemen by indigenously manufacturing and directly selling its products to consumers via its online store and through various other online platforms like Amazon, Flipkart, and Moglix.