Green Choice: In Hopes to Bring Clarity to Frustrated Shoppers

After leaving the grocery store feeling like I had just compromised my health and values for my budget, I wondered what I could have done differently. Many frustrating trips later, I realized that other people must feel just as overwhelmed by their food choices as I did. Seeing we all shared problems around this feeling, I decided to develop Green Choice, in hopes to bring clarity to frustrated shoppers. 

For the past two years, our team has worked tirelessly to develop a comprehensive and holistic food product rating system that empowers shoppers to have access to information that food labels do not tell them. We have decoded what foods are best for our shoppers to eat and buy, making it much easier to shop within budget AND values. 

Our team has extensively researched more than 340,000 food & beverage products across hundreds of attributes related to Green Choice diet, health, and sustainability.