Craftatoz the Saharanpur based online furniture store is revolutionizing the online furniture segment with its extravagant product offerings
The family-owned online furniture store is breaking all barriers and making its mark with top-notch quality artistic furniture.
Craftatoz is one of the finest and reputed online furniture stores in India. The Saharanpur, Uttar Pradesh-based online furniture store is renowned for its antique, regal furniture and attention to detail.
Established in the year 1989, Craftatoz has successfully carved its niche with a superior range of furniture. The company started its journey with a small yet boutique furniture outlet offering an exquisite assemblage of furniture. The outlet soon got immensely popular amongst the masses due to the intricate and fine detailed piece of furniture.
Mr Parvez the co-founder of Craftatoz strongly believes that “Craftatoz is a perfect alchemy of modernism and conventionalism. The mission is to serve the community with artistic and quality furniture”. He also emphasizes the goal which is to bring the best-in-class furniture products at the most affordable and competitive prices.
Saharanpur is the furniture capital of the country. The city is popular for its excellent craftsmanship and artisans. Craftatoz has a manufacturing unit in Saharanpur. It is associated with some of the best and professional furniture craftsmen having specialized skills and proficiency in crafting quality furniture. The motive of Craftatoz is to introduce traditional furniture art and antique furniture artefacts to modern urban India. It intends to connect one with the roots of Indian heritage and sophisticated furniture marvels.
Like every sector, they have also experienced some glitches, challenges, and inconveniences in the initial stage. The volatility and presence of conventional players were a great barrier for them. However, the zeal and passion of the company to introduce the best furniture products and set the new trend acted as fuel and motivated it to perform better.
The company employed innovative techniques to establish rapport with the customers and get the desired limelight on the brand. The customer-centric approach along with a differentiated range of products gave them immense recognition in a short span of time in the online world. Soon the company became synonymous with designer furniture and strengthened its position in the market.
Setting new examples
The furniture and décor industry is uncertain there are constant upgrades and changes in style every now and then. The one who can cope with these constant modifications can be the master of the game with the deep roots. Craftatoz is one of its kind of a company that has successfully outsmarted its competitors and set new examples with contemporary and trendy furniture.
The company has a dedicated product research team that constantly takes efforts to keep a tab on the latest happenings in the global as well as Indian furniture industry and bring products that are distinctive, highly functional, aesthetically pleasing, and durable. The extensive knowledge of the interior and décor world along with a desire to serve innovative and designer products are some of the striking features of Craftatoz.
Craftatoz follows a customer-centric approach and allows its customers to modify or customize a product to suit their varied needs. It has a dedicated technical team to cater to the specific requirements of the clients and assist them throughout the buying process.
The growing digitalization and virtual media have made it imperative for companies to broaden their horizons and employ newer methods to connect with customers. With a vision to stay updated with the modern advancements and leverage the technology, Craftatoz expanded itself and launched its Online furniture Store in 2017.
The online furniture store has more than 10000 products spread across 30 categories. This was one of the drastic and revolutionary steps for the company. The launch of an online furniture store in India pumped energy in Craftatoz and allowed it to reach a wider customer base.
Today, Craftatoz is offering its products in some of the major cities of the country such as Delhi, Jaipur, Mumbai, Ahmedabad, Chandigarh, Chennai, Coimbatore, Lucknow, Ludhiana, Kochi, Jodhpur, Udaipur, Vadodara, Raipur, Bhopal, Kolkata to name a few. The company is witnessing an exponential growth of 25-30% annually. It is constantly evolving itself and incorporating modern means to provide its customers with a delightful shopping experience.
Mr Parvez the co-founder states “The furniture industry of the country is experiencing one of the best phases. Today, customers are agile and have access to ample information. The market size of the furniture is humungous, all it requires is a right approach and ultimate blend of products to satisfy customizes and enhance their journey\”
The future is to successfully integrate modern media such as mobile applications, e-commerce websites, and digital marketing to introduce cult furniture to the Indian and global audience.