Ajoobaa: Fulfill Handmade Fashion through Underutilized and Rural Artists

What is ajoobaa.in?

Ajoobaa.in is an online store for handmade crochet and knitted apparels and is presently dealing in kidswear. Ajoobaa works with rural artisans to ensure that they earn their share and are paid as soon as their product passes QC (Quality Check). Just like Uber / Ola does not own cabs, Airbnb / Oyo does not own hotels; Ajoobaa.in has a virtual network of skilled manpower who can make an apparel or accessory whenever an order is placed about an apparel or an accessory.

What is the Vision?

To fulfill untapped handmade fashion needs through virtual skilled manpower pool of underutilized, rural & old demographic dividend

What is so unique about ajoobaa.in?

Handmade apparels are not available easily as they take time to manufacture. Also, whenever they are available, they are costly. To address this problem, ajoobaa has a virtual network of ladies / artisans who can create a garment just sitting at the comfort of their home. Raw material is given to the ladies, upon which they prepare the sample, which upon approval is produced in bulk quantity and finally after QC artisans are paid instantly. Apparels which are made in the rural areas reach every nook and corner of the country presently and very soon they will be available across the globe.

Where does ajoobaa sell?

Ajoobaa’s products are available on their own portal ajoobaa.in which has got B2B and B2C selling capacity. Products are also available on all marketplaces like Amazon, Flipkart, Myntra, Ajio, Firstcry, Hopscotch and soon on Nykaa Fashion as well.

Facts about Ajoobaa’s Sonipat Collection Center

What are the next steps?

Tech: App to automate and streamline manufacturing, supply chain, and logistics.

Sales: Crossborder ecommerce is the biggest market which is the yet to be explored. Cold countries will be the major target.

Diversify: Abundant scope in ladieswear, handloom, home decor which is highly unorganized and not marketed very well.

Operations: Create collection centres in tier III cities from where the artisans can take the raw material, submit the production with ease. These collection centres will also act as centralized warehouse from where the orders will be dispatched.

Who are the founders?

Tarishi Jain – Architect (School of Planning & Architecture, Delhi), Ex-L&T with 6 years of work experience in designing & project management

Nivesh Arora – MBA (Narsee Monjee, Mumbai), Ex-Amazon, Ex-DHL Express with 8 years of work experience in warehouse management, supply chain, logistics and eCommerce

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