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First-Rate Digital Marketing Factors Influencing SEO Ranking In 2018

If you want a higher rank for your business website in 2018, then you need to pay attention towards the SEO ranking factors 2018. For that, one needs to have the knowledge about them. So, we are going to get it by listing them out over here. It would consist of Google ranking factors 2018 as well. Your job made easier! Right?

After knowing them, what remains is, optimizing these factors for desired results…

Here they come…

Content quality:

In 2018, you can’t have a rundown of SEO rank influencing factors, without discussing content! Authoritative content is the spine of SEO nowadays. Going hand in hand with quality links, these two elements are extremely critical. It is logical as well, right?

Search engines such as Google endeavour to give visitors with helpful and relevant content. To appear on their radar, your site ought to have posts that are authoritative that catch your intended audiences’ consideration and offer genuine value.

Content has been gaining importance for the last 5-10 years. In fact, according to the statistics, On-page content (57%) is considered to be the most effective SEO tactic for achieving important targets.

Nothing more to say!

Responsive design and/or mobile optimization:

This isn’t just a prerequisite for ranking on a mobile device, it’s likewise turning out to be less demanding to get purchase-in. Brands not having mobile sites in 2018 are at the fag end of the “laggards” stage and it’s anything but difficult to measure how much money you’re loosing out due to the non-existence of a mobile optimized site.

Become an expert in AMP and other concepts, by undergoing SEO Training in Pune.


One more SEO factor that is at par with content is back links. It forms the most crucial components of any SEO campaign.  Post the underlying on-page optimization of a site, you will unavoidably need to focus around high-quality link building. Although a portion of the best approach to do this includes leveraging content.

Strategies incorporate winning mentions, guest posting, and influencer marketing and link reclamation.  It is not a fluke that the top websites on Google have more number of links than the others.

However, keep in mind that link stuffing and rest of the black hat techniques are not going to assist you, and they would land you a penalty.  Be clear, high quality links are yet essential for gaining higher rankings.

Amount of searches for this keyword, along with specific brand name, domain or URL:

Experts have demonstrated that this is a thing, yet, this one is somewhat bittersweet. Searchers are doing this in part since it’s less demanding to search Google for pages on your site than utilize your navigation or your own particular internal search.

So, one recommends that you improve on those things – and thus your users also would.

Internal link structure:

An optimized internal link structure enables visitors to see a greater amount of your site. It likewise enables crawlers to find more index able pages. This facilitates spreading of the “link juice” originating from authoritative and contextually relevant sources.

Relevant CTR from Google SERPs to the page for the keyword:

Optimizing the click through rate (CTR) happens to be easy. Schema mark-up is comparatively straightforward to actualize, offering us with better looking listings. We continually test title tags and Meta descriptions as well, which have regularly been marked as a “not a ranking factor” and have in this way been disregarded (budget constraints normally). On the off chance that we can obtain a better CTR in second than the outcome in first, at that point rankings don’t make a difference – however the results will for the most part swap after some time in any case.

Get deeper insights and hands on into CTR and other SEO concepts, by joining SEO training in Pune.

Presence of quality verified real-world business info:

The joint traffic driving capability of voice search, Google Maps, local pack and the Knowledge Graph is gigantic, and it depends on the precision of the information being nourished. You ought to completely clean and own your data over the web. WikiData optimization and location related data are tremendously critical, as well as do not frequently need development source or endorsement from compliance.

Page loading speed:

The fastest loading page typically wins. Once more, Google provides us with a plan – and weighs us against whatever is left of our industries, which has enabled buy-in somewhat less demanding to get over to our clients, however, progressions within technical SEO are gaining speed.

Content delivery networks (CDNs) are the standard and site speed ought to be at the highest point of everybody’s technical agenda.

This brings us to the end of the list of prominent factors that would influence SEO ranking in 2018. Open the doors to an ocean of job opportunities, with the help of Digital Marketing Courses.

Prashant Kadukar

Prashant Kadukar

Founder & CEO DigitizeBrand Hub (India) Pvt Ltd, Digital Trainee - Digital Marketing Courses in Pune