Aayusetu: A 19-year-old Gen-Z turns Entrepreneur to Authentic Ayurveda

I am Jhanvi Gupta, Director-CEO at Aayusetu. 

Aayusetu is a brand that provides Organic and Herbal products which are authentically ayurvedic in nature and each product at Aayusetu is licensed by The Ministry of Ayush.

So, I started my journey in 2019 when I was 19 myself, which also makes me the Youngest Female-Entrepreneur in North India. I then started with incorporating my company and produced the idea of organic cold pressed oil. But only when I started with bringing the first product which was Organic Mustard Oil in Punjab, Covid hit us all and I had to pause the idea. But it was only after 2 months into lockdown that me and my father discovered the need of making Authentic Ayurvedic products available to the world. 

People questioned me for my choice of promoting Ayurveda, they said it\’s a gone and forgotten thing why I want to start an Ayurvedic Brand. Their questions gave me the biggest reason to start Aayusetu. Belonging from Gen-Z I felt how my generation has forgotten the tradition and Ayurveda, that\’s what made my belief stronger in the brand. With my father’s support and his continuous guidance, I gathered the most skilled people which are 80% women as Im also promoting Women Empowerment and got started with Aayusetu. 

With a goal to bring back Authentic Ayurveda in India and to introduce its magic to the world, we felt the need of Aayusetu and by the end of August 2020, I had the list of the first products ready. At Aayusetu we have products from Food, Health Supplements and Hair Care Categories, all being Ayurvedic. Our products like, Chaywanprash, Curcumin Drops, A2 Ghee, Chaywanprash Capsules are the best sellers and yet alone have been selling out at a very high rate and have helped people fight Covid.  And by now, in a span of a year we have served quite several people PAN India. 

I am looking for an opportunity from you to cover Aayusetu because as per your ideology, we too are striving and working for the betterment of countrymen by giving them the purest and the highest of quality products. Because all we deserve is purity in what we consume and clarity in what we think. You provide them with the clear thoughts, and I strive to provide them the purest quality products. 

The link to the Aayusetu website is- www.aayusetu.com 

Looking forward to your reply,

Thanks, and regards.

Jhanvi Gupta

Director-CEO, Aayusetu.