The influence of social media is such that almost every other person now wants to be a blogger and every blogger, a content marketer. Amidst this competition if there is one thing that can help them stand out is their content. The theme of your website will help you decide the content format that you are going to follow. If the idea behind your website is to only entertain the masses, then you can have brief content followed by videos and images. But if your website aims to educate the audience, then your content has to be elaborative. In such cases, Pillar article, as the name suggests is the pillar that holds the future of your website.
You must have seen a lot of bloggers endorse different products. This is what we term as affiliate marketing. It is like a joint venture of blogging. You earn commission for endorsing different products. However you do not see many people preferring affiliate marketing. This is because of the myths surrounding them.
The most popular myths surrounding affiliate marketing are as follows:
Competition is in every market. To sustain your business in todays time you should know how to work head to head with your competitors. Thanks to digital media, no brand is able to hide their marketing strategies and their brand theory is no more a secret. If you dig a little deeper then it not very difficult to understand the loop holes in the marketing strategies or why their lost a particular deal. Once you figure the loop hole, it is your turn to act. But before you take any step you just have to be sure of a few things, like the reliability of your source, or the lead you are getting is actually beneficial to you and a few social justifications like
Affiliate marketing is bad for SEO
Social Media Optimization is a technique to attract visitors to a website through an increased search engine ranking. SEO and SMO go hand in hand to increase the visibility of the internet and SMO services. When a website is promoted using the tools of social media, the positioning of the website on the search engines is improved. SEO focuses on the use of the keywords whereas SMO works on the basis of content and those two together make raise the visibility of the business on the web. Product placement is also a part of the marketing tools. It does not hinder your visibility, all you have to focus on is how you place the product, as that is the factor that would define the effectiveness of your content.
Affiliate market can make you richer very fast
What you should pay importance to is to collaborate with the right kind of partners and built the right kind of relationships. In the initial stage you need to focus on devising a better content strategy and keeping to up to be date, keep providing the viewers with fresh information.
There is no shortcut to success and if you have to run your business successfully in the longer run you need to build a strong base to stand up. If done properly, affiliate marketing is the right way to create that base for you.
It’s only targets niche products
If you are new in the industry you are start with niche products, but that does not mean that would forever be endorsing such products and it surely does not mean that you would not get the attention of a lot of customers. Like any other business, these baby steps are going to make a mark for yourself and in fact later on help you create a wider audience for yourself. All the digital marketing agency in India start with the niche market and that is how they create a strong market base for themselves.