As a small business owner, it is imperative that you keep your ears on the floor for many of the current and upcoming trends in online marketing. Social networking, in particular, develops at an astonishing rate. Once you believe that you have developed a successful social marketing plan, the whole game changes. This is why it is so important to stay on top of the latest social media trends – until they happen.
The tops are mutual media trends to watch for 2020 and beyond. Get a start on implementing options to boost the achievement of your long-term social networking marketing strategy.
Platform Combination Simultaneously
Most social platforms start serving a small niche. In 2017, we have seen many of these once-niche platforms begin to integrate more mainstream capabilities. Instagram is a good case in point. The social networking service started as a platform designed to hold your favorite photos and videos. In the summer of 2016, she received Instagram Stories. The new feature inspires Instagram users to share content that is disappearing after 24-hours, á la Snapchat. More recently, he published Instagram decals, yet another feature heavily inspired by Snapchat. At the same time, Snapchat is integrating new features that are like Instagram’s hottest. Snapchat memories, which allow you to save videos and photos permanently, are a major issue. This combination of facilities and standardization of programs ensures continuity throughout 2020. Facebook is already ready to integrate trending stories (á la Twitter) and YouTube already has its own set to allow users to discuss text / image articles (á la Facebook).
Importance of social messaging
This may come as a small surprise, but social messaging apps have far more users than many social networking platforms. For example, WhatsApp gained one billion users in early 2016. The pervasiveness of social messaging programs means that more attention is being focused on advertising for their audiences. In 2020, you are expected to integrate these companies in your general social media marketing plan. Shape brands will likely start using these messaging programs for customer support and e-commerce applications.
Development of live streaming video
Following the first success of this ever defining live-streaming leader, Mircat, both Facebook and YouTube have adopted live video streaming features. And the increase in live streaming features on social media trends makes it easier and more powerful to incorporate video into your overall marketing strategy. It is guaranteed to be attractive to observe the results of manufacturers experimenting with live streaming video promotions in 2020.
Become a chatbot staple
Chatboats have been around for decades. Automated devices are built to mimic an intelligent conversation with a human user. No human operator needs to be present for a chatbot to function efficiently. Most chatbots can currently only perform comparatively basic tasks. They can answer common questions, get some information and make simple booking. Yet these simple applications open new possibilities for businesses in 2020. With providing 24/7 customer support, chatbots free up individual customer care agents without having to worry about direct questions without extensive queries and requests.
New programs of virtual / augmented truth
A lot of their popularity is due to the incredible achievement of Pokémon Go, which is one of the first apps to attract mainstream audiences to AR. Tech giants, including Facebook, HTC, and Google, are all investing heavily in technology to ensure major advances in VR and AR for social media trends in 2020. Apparently, VR and AR are likely not small business owners. Invest in, but you still need to keep a close eye on how the top brands embrace them within their social media marketing efforts.
Optimised for mobile
It should go without saying, but mobile optimisation should be 100% in 2020. Mobile traffic has been growing very rapidly over the last several decades. In 2016, mobile traffic overtook desktop traffic for the first time.
This means that you need a mobile-friendly website. If your site is not optimised for mobile, then a large proportion of your future audience will look elsewhere for comparable services. My post on the benefits of a responsive website designs additional exercises into the reasons needed to optimised for cellular.