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How To Get Started With Retail Branding

Retail branding is a systematic approach to create and communicate a brand's identity with consumers. It is one of the most important aspects.
Business Dinesh Goswami 11 July 2020

Retail branding is a systematic approach to create and communicate a brand’s identity with consumers. It is one of the most important aspects of all kinds of business, regardless of their size. With proper planning and effective strategies, one can significantly increase their business values, and acquire customers easily. 

When starting with retail branding, there are several steps that one needs to keep in mind to effectively communicate brand visions with the target audience. Below are a few steps to follow if you are planning to set your first foot into the retail industry.

Signage that depicts your brand value

To get a retail business running smoothly, one needs to drive the attention and traffic to their retail stores. Your retail signage is one of the first things that potential customers notice when they enter or pass by your store. 

Various studies reveal that approximately 50% of the people get influenced by the signage of a retail store. Good signage effectively communicates the brand identity and enhances its recognition, improving customer responsiveness.

Taking care of color chemistry

Multiple factors affect the success of the business. Choosing the right colors for the retail business can attract customers to your store in large numbers. It is vital to smartly use the colors that go with the brand identity, as it showcases the emotions associated with the brand.

It is a known fact that bright colors can enhance recognition by up to 80%. Hence, when putting the colors to use, one must not restrict themselves to just the signage but also use them on the walls, fixtures, etc.

Utilizing display stands

Display stands are an effective solution to help improve your in-store ambiance. A customer usually strolls through the aisles of a store to look for the right item to buy. The proper positioning of the customized acrylic display stand can leave an everlasting impact on the customer’s mind. 

Placing the stands outside of the stores can also help the consumers to spot your brand easily. A well-placed display stand can be a clever idea of advertising your products and making an impact on the customer’s mind. 

Being mindful of the storefront design

There are several aspects to consider when it comes to designing the storefront like lightings, fixtures, window display, awning, etc. These aspects give a potential customer an idea about how his in-store experience is going to be. 

A well designed and executed storefront serves as an invitation to the passing by customers. There are multiple options to explore when it comes to staging the storefront, like using digital banners, or illuminated signs. While the possibilities can be endless, one must make sure that the design is always left clean and sophisticated.

Dinesh Goswami

Dinesh Goswami

Meet Dinesh Goswami, an electrical engineering graduate who unearthed his escape in poems and proses to grow a knack for curating web content. You might spot him capturing skies and collecting random conversations with strangers. This tech nerd still finds it arduous to call himself a writer.