Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Companies and agencies all over the world are beginning to realize the value in combining social media, email, and direct response with their core marketing strategies, thanks to the rise of modern tools and marketing automation. This new wave of automation and UX is so pervasive that it is difficult to pinpoint the exact impact of the different channels on revenues, but one way or another it is having an undeniable impact.
The Importance of Email Marketing
It is great tool that any business can use to build its customer base. In today’s fast-paced world where brand messages are increasingly driven by social media and direct sales, your email list is vital in keeping your business ahead of the curve. A good user experience (UX), compelling content and a meaningful offer go a long way in creating a passionate and loyal customer base.
Leveraging Social Media & Direct Sales
Sending your customers direct messages can be quite costly, especially when you’re looking for more than 1,000 customers. If you’re at the right stage of your marketing and need customers to convert, it may not be worth the expense of sending them an marketing campaign.